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Juicy Couture is an American fashion brand founded in 1997 by two friends - Pamela Skaist-Levy and Gela Nash-Taylor. The ladies met while working in one of the boutiques in Los Angeles and thanks to their shared passion and love for fashion, they quickly became friends. Initially, the company only offered designer T-shirts with various types of prints, but over time it expanded its collection, which contributed to a significant increase in its popularity.

How did Juicy Couture become famous?

For one of the most important moments in history Juicy Couture The year 2001 is considered to be the year when the brand introduced its now famous velor sweatpants to its assortment. To help their company develop dynamically, the brand's founders sent their tracksuits en masse to movie and music stars. These activities brought the desired result - Madonna was the first to appreciate tracksuits, who also significantly contributed to promoting Juicy Couture in the celebrity community.

Juicy Couture tracksuits other world-class stars, such as Mariah Carey, Paris Hilton and Jennifer Lopez, who could be seen wearing Juicy Couture clothes in the music video for the song I'm Real, were eager to wear them. Juicy Couture tracksuits They also appeared on the big screen, accompanying Lindsay Lohan and other cast members of Mean Girls.

Currently velvet Juicy Couture sweatpants they are almost the company's trademark and are sold all over the world.

Juicy Couture - not only velor tracksuits

The brand was bought by the fashion company Liz Claiborne in 2003, but its characteristic name and flagship velor tracksuits remained unchanged. Despite this, the company gradually evolved, introducing fashionable accessories to its range and, other than tracksuits, Juicy Couture clothes . The brand's collection of extravagant handbags and sunglasses was received with great appreciation and interest. In addition, a whole range of original accessories and additions with the logo have been created Juicy Couture – watches, bracelets, pendants, cosmetic bags and even hair bands. The brand's assortment also includes Juicy Couture suitcases.

In 2006, the brand launched its first perfume, entering another breakthrough moment in its history. Currently, there are several different women's fragrances and one men's fragrance. Perfumes are the most popular Viva la Juicy Gold Couture .

Juicy Couture is a unique brand on the American fashion scene. Initially associated only with velvet tracksuits, it quickly evolved to become a symbol of extravagance and diversity. Nowadays, it's not just sweatpants worn by stars on film sets and in private; it also includes various types of original accessories that will emphasize the style of any wardrobe; are elegant and unique suitcases in various sizes and unique perfumes with an unforgettable scent, already known all over the world.

Discover all the brand's products Juicy Couture and choose something perfect for yourself!