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Liu Jo - the history of the brand

From humble beginnings in Carpi, a small Italian town known for its clothing manufacturing, Liu Jo quickly grew into a global fashion empire. Within just a few years of its foundation, the brand began expanding beyond the borders of Italy, gaining recognition in Europe and around the world.

The Marchi brothers, Marco and Vannis, were visionaries who saw a gap in the market for clothing that was both stylish and comfortable. Their vision was to create collections that would emphasize the female figure without sacrificing comfort. The introduction of unique fabrics, innovative cuts and attention to detail have gained the brand many loyal customers.

Over the years, Liu Jo has expanded its offerings, launching a line of accessories, footwear and jewelry. All products retained the brand's typical Italian chic and class. The opening of numerous boutiques and showrooms in the most prestigious locations in the world has strengthened the brand's position in the world of fashion.

A key moment in Liu Jo's development was cooperation with many famous personalities and faces of the brand. Thanks to them, the brand gained even greater fame, and the collections were willingly worn by stars on red carpets.

Liu Jo has become synonymous with luxury, elegance and Italian style. Although the brand has been present on the market only since 1995, its history and achievements make it one of the most recognizable and respected producers of premium clothing in the world. Today, under the leadership of the Marchi brothers, Liu Jo is constantly evolving, adapting to the changing trends and needs of modern women, while remaining true to its roots and mission.


Have you ever wondered where the Liu Jo brand comes from? Maybe you think that Liu Jo's jacket, trousers or sweater must be produced somewhere in distant Asia? Surprise! Despite its oriental-sounding name, Liu Jo is the quintessence of Italian craftsmanship, coming from the heart of the textile world - Carpi. The history of the brand began in 1995, when two brothers, Marco and Vannis Marchi, decided to introduce clothing combining classics with modern trends to the market.

Initially, it was Liu Jo's pants, dresses and accessories that won the hearts of Italians. However, over the years, the brand's success spread throughout Europe and finally conquered global markets. This achievement made Liu Jo a symbol of Italian triumph in the world of fashion. And the confirmation of global success are exclusive Liu Jo boutiques in metropolises such as Moscow, Dubai, Tokyo and London.

Although the brand is expanding on a global scale, you don't have to travel thousands of kilometers to buy their collections. At ubierzsie.com we offer a wide range of products from this brand - from Liu Jo sweaters, through dresses, to fashionable Liu Jo sneakers . We invite you to discover Italian elegance in our store!

Liu Jo outlet - brand sale at ubierzsie.com


Liu Jo is a brand that has been recognized on the fashion market for years. Its offer, which includes shoes, trousers, sunglasses, handbags and many other products, is distinguished by a refined, feminine design that combines classic style with everyday comfort.

The Liu Jo brand is addressed to modern women who are active in many fields and do not forget about their well-being and appearance. For them, it is important to feel feminine and attractive regardless of the circumstances, so they choose a brand that offers interesting designs and practical accessories.

The creators of Liu Jo perfectly understand the needs of their clients. In addition to the main collections, the brand is constantly developing its sub-brands, such as Rebel Queen, Liu Jeans, Liu Jo Luxury, Liu Jo Home, Liu Jo Accessories and Liu Jo Sport. Each of them offers unique products that meet the expectations of even the most demanding customers.

If you are looking for Liu Jo products at attractive prices, ubierzsie.com is the place you should visit. The ubierzsie.com store offers the most fashionable clothes and accessories from Liu Jo outlet at the best prices. Thanks to this, you can enjoy high-quality products of this brand without exceeding your budget.

The Liu Jo outlet ubierzsie.com sale is a unique opportunity to complement your wardrobe with stylish and comfortable clothes and accessories. Regardless of whether you are looking for elegant shoes, fashionable trousers , stylish sunglasses, a practical handbag or other products, you will definitely find something for yourself in Liu Jo's offer. Don't wait, discover the world of Liu Jo outlet ubierzsie.com today!

Liu Jo Sneakers - for women who focus on refined comfort


Liu Jo Sneakers represent a unique blend of sophistication and comfort, creating footwear that is becoming an indispensable element of modern women's wardrobe. The Italian design behind the brand combines class and elegance with a hint of urban chic, all combined with the highest quality materials.

When choosing Liu Jo shoes , you decide not only on style, but above all on quality. Each model is the result of careful work by designers who take care of every, even the smallest, detail. Liu Jo sneakers are not just footwear, they are a whole philosophy according to which comfort does not have to go hand in hand with giving up a fashionable appearance.

For those who want to combine functionality with fashion, Liu Jo sneakers are the perfect choice. Not only do they perfectly adapt to the shape of the foot, but they also match perfectly with a variety of styles - from sporty to more elegant. Regardless of the season or occasion, you can always count on Liu Jo shoes that will complement your look and give it character.


Liu Jo Collection: Handbags that steal hearts


The Liu Jo handbag collection reflects the spirit of the modern woman, combining luxury with practicality. Sublime details, such as delicate decorations, brand logos and unique fasteners, give them a unique character. Each Liu Jo bag is the result of combining traditional Italian craftsmanship with innovative production techniques. This is why Liu Jo handbags retain their durability and at the same time offer unrivaled lightness and comfort of wearing.

One of the keys to the brand's success is the diversity of the offer. The collection includes both minimalist models, perfect for everyday wear, and more sophisticated ones, decorated with stones or interesting fabrics. All this in a diverse color palette, from classic black to vivid, seasonal colors.

When you buy a Liu Jo bag, you are investing not only in a unique accessory, but also in a product that was created with passion and attention to every, even the smallest, detail. Therefore, it is worth taking a moment to consider your choice and choose quality that will serve you for many years.


Liu Jo jeans - the famous bottom up - a bit of history


Liu Jo jeans are a real phenomenon on the fashion market. The Italian brand Liu Jo, known for producing high-quality women's clothing, has become famous all over the world thanks to its unique Bottom Up Amazing Fit jeans. These unique jeans, which appeared on the market in 2014, became a real hit and a must-have product for women around the world.

The history of Liu Jo jeans began in 2011, when the brand was promoted by the famous top model Kate Moss. It was Liu Jo's first collaboration with a world-class star, which brought the brand enormous popularity. Liu Jo jeans stood out in particular in this collection, delighting with their cut and femininity.

In 2014, Liu Jo introduced the Bottom Up Amazing Fit jeans model. These jeans, thanks to their unique cut, gave a push-up effect, emphasizing feminine shapes and adding self-confidence to every woman who wore them. Liu Jo jeans became a real phenomenon, and their popularity grew day by day.

The faces of this cult product were the famous models Martha Hunt and Jasmine Tookes, whose beauty and style perfectly fit the philosophy of the Liu Jo brand. Thanks to them, Liu Jo jeans have become a symbol of luxury, elegance and femininity.

In 2017, Liu Jo decided to refresh his iconic model, introducing new colors and design. Liu Jo jeans once again delighted their fans, confirming their position as a must-have in every woman's wardrobe.

Liu Jo jeans are not only comfortable and stylish pants, but above all a symbol of femininity and self-confidence. Thanks to them, every woman can feel special and stylish, regardless of the occasion. Whether you're looking for casual jeans for everyday use or elegant pants for special occasions, Liu Jo jeans are always a good choice.